You reach out – right now – for something : Questioning the Concept of Fashion


Date: Sat. 14 June - Tue. 23 September 2014
Hours: 10:00 - 18:00 (Admission until 30 minutes before closing time) Open Everyday

Organized by Marugame Genichiro-Inokuma Museum of Contemporary Art, The MIMOCA Foundation
Subsidized by Japan Arts Fund, Japan Center for Local Autonomy
Sponsored by SHISEIDO CO., LTD.
In Cooperation with imagine art planning, Epson Sales Japan Corporation, Photographer’s Laboratory, Lift Co.,Ltd.

Original concept: Nakako Hayashi
Curator: Mizuki Takahashi (Contemporary Art Center, Art Tower Mito)

Admission: Adults ¥950, Students (college, university) ¥650, Children (0 year to highschool) free
*Ticket valid for admission to Permanent Collection.

“Fashion is fun and thinking about fashion is also fun. This is because fashion relates to beauty, and at the same time, it provides us with a glimpse of our very self that cannot be replaced by anyone else, within the course of our daily lives. I believe that retrieving the words to talk about fashion, our own words that are not borrowed, would bestow anyone’s life with something akin to courage.” Nakako Hayashi (excerpt from Kakuchō sure fashion [Expanding Fashion])

This is an exhibition based on Nakako Hayashi’s book Expanding Fashion (Space Shower Networks) published in 2011. Hayashi worked as an editor for Shiseido’s culture magazine Hanatsubaki in the 1990s and later became independent and promoted fashion and art mainly through her own magazine here and there. In Expanding Fashion, she introduces the new movements that happened in the world of fashion and around since the mid-1990s onwards. The vibrant activities of the artists that Hayashi throws a light upon drew an enthusiastic reaction.
This exhibition based on Hayashi’s book, examines fashion from the aspect of creation. Regarding fashion as an instrument for developing aesthetics in everyday life, and for communicating our own ways of life and thinking to others, the exhibition will present the works of artists from in and out of Japan that employ diverse methods ranging from independent publishing to photography, painting, video, performance and workshops to create things related to fashion in novel ways.
The exhibition will be an opportunity to rethink about fashion not as a subject of trends and consumption, but as the locus of self-expression that is closest to our daily lives.

[Participating Artists]
Ryoko Aoki, BLESS / Takehito Koganezawa, Susan Cianciolo, COSMIC WONDER, FORM ON WORDS, Pascale Gatzen, Takashi Homma, Miranda July, Keisuke Kanda × Masashi Asada, Yurie Nagashima, Kaoru Yokoo and DIY Media (Purple, here and there and Nieves. installation by Kazunari Hattori)

1.Ryoko Aoki, forest, 2013
©Ryoko Aaoki
Photo by Yurie Nagashima, Courtesy of Take Ninagawa, Tokyo

2.Keisuke Kanda x Masashi Asada, Hand-knitted sailor uniforms, 2013

Photo by Takashi Homma


5.Yurie Nagashima, Untitled, 2013

6.Pascale Gatzen, Questioning the Concept of a Uniform, 2013

7.FORM ON WORDS, Fashion Library [Mito] , 2014

8.BLESS / Takehito Koganezawa,
BLESS N°45 Soundperfume at night, brought by Takehito Koganezawa, 2014

9.Takashi Homma, Hysteric Glamour 1998, 1998

10.Miranda July, Atlanta, 1996

11.Kaoru Yokoo, Onaoshi – karstula –, 2013

12.DIY Media

4, 6, 7, 8, 10, 11, 12: installation view at Art Tower Mito
Photo by Takashi Homma

Opening Party
16:00-17:30 Saturday 14 June, 2014
at 3F Cafe MIMOCA
¥500 (1 drink and Pincho)

Related Programs * More details (in Japanese)

Keisuke Kanda × Masashi Asada Opening Talk

Opening Party

Takashi Homma Satellite Marugame vol.2

Curator's Talk

Fashion Hours
14 June - 23 September 2014

Talk: Nakako Hayashi × Takashi Homma
Sun. 21 Sep 2014, 16:00-

Workshop * More details (in Japanese)

Fashion Hours
2-6 August 2014, 10:00-16:00

Embroidery postcard
21 September 2014, 10:00-12:00/13:00-15:00